General

Nestlé Nigeria Introduces NIDO Milk & Soya To Bolster Nutritional Portfolio.

Nestlé Nigeria Introduces NIDO Milk & Soya To Bolster Nutritional Portfolio.

 

By Admin

 

 

Nestlé Nigeria, a trusted name in the nutrition industry for over six decades, has unveiled its latest nutritional offering, the NIDO Milk & Soya Instant Powder Mix. This innovative product represents a fusion of the dual benefits of milk and soya, fortified with essential nutrients, including iron. Nestlé’s aim is to provide consumers with an economical, delectable, and nourishing creamy milk and plant-based companion for beverages and cereals.

Nestlé’s enduring commitment to enhancing the health and well-being of individuals and families has made it a household staple in Nigeria for more than 62 years. This new product launch is a testament to Nestlé’s unwavering dedication to harnessing the potential of food to enrich lives.

Ifeanyi Orabuche, the Category & Marketing Manager, Dairy, remarked, “NIDO Milk & Soya is our inaugural affordable fortified dairy and plant blend in the Nigerian market. This unique combination of enriched milk and soya serves as a source of iron, while also boasting essential nutrients such as protein, calcium, vitamin C, and dietary fiber to aid digestion. NIDO Milk & Soya joins our assortment of fortified products designed to combat micronutrient deficiencies, particularly the prevalent issue of iron deficiency in the country.”

In Nigeria, the Journal of Public Health in Africa reports alarming statistics, with a 71% prevalence of anemia among school-age children and 47.3% among women.

NIDO Milk & Soya Instant Powder Mix is a product of local expertise, developed in Nestlé’s R&D Center in Abidjan and manufactured in Nigeria using 100% locally sourced soya beans. This launch underscores Nestlé’s commitment to fostering innovation in product development to meet the rising consumer demand for affordable nutritional solutions that simultaneously create social value.

Victoria Uwadoka, the Corporate Communications, Public Affairs, and Sustainability lead at Nestlé Nigeria, affirmed, “At Nestlé, our actions are driven by our purpose of harnessing the power of food to enhance the quality of life for present and future generations. With this new product, we are not only contributing to a stable source of income for local farmers who supply the soya beans used in the production of NIDO Milk & Soya but also addressing crucial nutritional needs.”

She further added, “This launch is an integral part of Nestlé Nigeria’s ongoing commitment to providing cost-effective, wholesome, and nourishing choices for consumers nationwide, while fostering long-term benefits that are beneficial for individuals, families, communities, and the environment.”

Nestlé’s introduction of NIDO Milk & Soya is a significant step toward enriching the nutritional landscape of Nigeria and empowering local communities through sustainable sourcing and production practices. This latest offering reaffirms Nestlé’s status as a trusted partner in promoting the well-being of Nigerians, both young and old.

Leave a Reply

Your email address will not be published. Required fields are marked *